Ebenezer Asumang

A STEP-BY-STEP APPROACH TO STARTING A BUSINESS DURING AND POST COVID-19

COVID-19 has changed the way many industries operate throughout the globe. Starting a business has always been exciting but can be incredibly daunting especially in this new normal era. There are so many things to consider, steps to follow, and it all rests on your shoulders. That’s a lot of pressure for new entrepreneurs or …

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Best Books About Entrepreneurship – 2021 Top Ten (10) picks

Lots of new entrepreneurs go into business blindly. They are completely unaware of what’s ahead: but they should be. 20% of businesses close up shop within the first year and 30% within the second year. Don`t let your businesses become a statistic. Learn from the best so you can become the best. When you read …

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GIANT STRIDES – Eight (8) unmatched steps to define your future beyond 2021

A giant is a person of extraordinary powers. Something unusually large or powerful. Legendary human like being of great stature and strength. Stride on the other hand means a step made while running or walking. Thus to walk or run by taking long steps. Many people across the globe have various ambitions or goals and …

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Beyond Football Reforms – Economics of the beautiful game

The ‘beautiful game’ has seen turbulent times in administration and boardroom in the past few years. There has been reforms and still ongoing versions in various confederations such as Ghana, but the biggest of them has been the mother body, FIFA. Beyond these reforms however, the business aspect continues to make waves across the globe. …

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Future of Banking: Navigating the storms of the New Normal with Digitalization in the wake of COVID-19; a test case for indigenous banks

“No product is made today, no person moves today, nothing is collected, analyzed or communicated without some ‘digital technology’ being an integral part of it. That, in itself, speaks to the overwhelming, ‘value’ of digital technology.” ——Louis Rossetto, founder and former editor-in-chief of Wired magazine The New Normal The “new normal” is by far the …

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Rethinking Digital Marketing Strategies in a new Era

“It is hard to find things that won`t sell online” —-Jeff Bezos The COVID-19 pandemic has almost ravaged every fabric of society worldwide and all industries and businesses are affected directly or indirectly. It is therefore crucial that businesses take full advantage of the new revolution of the digital world by adopting marketing strategies that …

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