Ebenezer Asumang

Beyond Football Reforms – Economics of the beautiful game

The ‘beautiful game’ has seen turbulent times in administration and boardroom in the past few years. There has been reforms and still ongoing versions in various confederations such as Ghana, but the biggest of them has been the mother body, FIFA. Beyond these reforms however, the business aspect continues to make waves across the globe. …

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Future of Banking: Navigating the storms of the New Normal with Digitalization in the wake of COVID-19; a test case for indigenous banks

“No product is made today, no person moves today, nothing is collected, analyzed or communicated without some ‘digital technology’ being an integral part of it. That, in itself, speaks to the overwhelming, ‘value’ of digital technology.” ——Louis Rossetto, founder and former editor-in-chief of Wired magazine The New Normal The “new normal” is by far the …

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Rethinking Digital Marketing Strategies in a new Era

“It is hard to find things that won`t sell online” —-Jeff Bezos The COVID-19 pandemic has almost ravaged every fabric of society worldwide and all industries and businesses are affected directly or indirectly. It is therefore crucial that businesses take full advantage of the new revolution of the digital world by adopting marketing strategies that …

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Future of Banking: Simple ways Technology has impacted Banking forever with sophistication

“Technological innovations will be the heart and blood of the banking industry for many years to come and if big banks do not make the most of it, the new players from FinTech and large technology companies will.” ——-David Brear, Global CEO of 11: FS Banking is one of the world’s oldest businesses. It’s been …

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